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CBS Demonstrates Full Color Television
Has Applied for Patent--Will Leave Manufacture of Equipment to Other Companies
The Wall Street Journal,
Sep 5, 1940

Television in full color for practical broadcasting--a revolutionary development in the industry--was publicly demonstrated by the Columbia Broadcasting System, Inc., for the first time yesterday. The demonstration revealed a more pleasing and dramatic quality of television image. The use of color also increases the apparent definition of the picture and makes small objects easier to recognize.

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