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'Smart Baby' Products Reeling In Parents
[FINAL Edition]
The Washington Post - Washington, D.C.
Subjects: Intelligence; Video recordings; Toys; Baby supplies; Parents & parenting; Child development
Author: Salmon, Jacqueline L||||||Mathews, Jay
Date: Mar 3, 2000
Start Page: A.01
Section: A SECTION

The videotape, called "Your Baby Can Read!," is designed for children as young as 3 months. And it is just one in a wave of popular new products that claim they can stimulate brain development during the critical first three years of life.

There are also videos called "Brainy Baby" and "Baby Shakespeare." Flashcards and educational software programs for infants. Cassette tapes to teach your baby Spanish, German or French. Classical music CDs to strengthen the neural pathways "linked to abstract and spatial reasoning."

Robert Titzer, a San Diego public school teacher, said he has sold almost 60,000 of his $15 "Your Baby Can Read!" videos since their debut three years ago. The Baby Einstein Co., launched by a Colorado at-home mom three years ago, had sales of $3.4 million last year and expects to sell $20 million of its videos, CDs and flashcards for babies this year. And sales of computer software for babies and toddlers have doubled since 1997, according to the market research company PC Data.

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