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Some Call It 'Jones'
[FINAL Edition]
The Washington Post - Washington, D.C.
Subjects: Generations; Books-titles -- Generation Jones
Author: Seigle, Greg
Date: Apr 6, 2000
Start Page: C.04
Section: STYLE

If you answer "yes" at least once, then chances are you're an unwitting member of Generation Jones, a group of 53 million middle- aged Americans who, according to one cultural activist, are a peer group in their own right. In the book "Generation Jones" (Vanguard, June release), California author Jonathan Pontell argues that people born between 1954 and 1965 make up a distinctly different demographic from their boomer and Gen X brethren.

Although society generally lumps people ages 35 to 46 in with boomers, Pontell says Generation Jones has its own particular experiences, values, attitudes and voting habits, causing politicians to take notice. During the recent presidential primaries, Pontell prodded every candidate except Vice President Gore to comment on this newfound voting bloc, which makes up 26 percent of the electorate. Texas Gov. George W. Bush spontaneously called Pontell to the microphone during a rally in San Diego the day before Super Tuesday so he could spread the gospel of Generation Jones.

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