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Company Reaps Rewards of Going Virtual; Lower Overhead Helps Software Maker Thrive
[FINAL Edition]
The Washington Post - Washington, D.C.
Subjects: Software & computer services industry
Author: Joyce, Amy
Date: Jan 12, 2000
Start Page: V.05
Section: PRINCE WILLIAM EXTRA

In Karl Keller's Catharpin garage--connected to a house that fits a family of five and a yard that fits three dogs and eight cats-- sits not Keller's car, but his multimillion-dollar business.

ERS's most recent creation--Investment Planning Factory--is a Web- based tool that allows investment advisers to do simple automated financial planning functions. Each business that subscribes to the service has the Investment Planning Factory custom-built to look like its own Web site. ERS charges the company a subscription fee for the service.

Information is directly entered onto the site, and Investment Planning Factory does the rudimentary planning. The financial analysts then go to the next level of financial planning on their own. "By no stretch do we replace investment analysts," said Keller, the company's CEO.

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