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Invasion Of Pokemon; Nintendo and Its Licensees Play Their Cards Right To Create a Craze
[FINAL Edition]
The Washington Post - Washington, D.C.
Subjects: Computer & video games; Fads; Licensed products; Card games; Toy industry
Author: Baylis, Jamie
Date: Aug 29, 1999
Start Page: H.01
Section: FINANCIAL

In fact, a culture of Pokemon has spread across the country, nurtured by the shrewd hand of Nintendo, its Japanese creator, and aided and abetted by licensing agreements for Pokemon products and the general blessing, or so it seems, of many parents. Kids are playing Pokemon and scooping up all things Pokemon--buying them, selling them, collecting them, trading them, bidding them up and down, and even leveraging them.

As a Pokemon player, you assume the role of a "trainer"--you catch, train and fight with Pokemon. As in the "rock, paper, scissors" game--or, more recently, Dungeons & Dragons--each Pokemon has special strengths and weaknesses that may apply to one situation but not another. Each one, for instance, has a designated number of "hit points," which tell you how much damage it can take in a battle before being knocked out. Some--but not all--have "resistance," which means that a Pokemon can take less damage when attacked by a Pokemon of a certain type. So some Pokemon are harder to catch than others. The object is to catch all 151 and become the No. 1 Pokemon Master in the world.

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