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WJZW-FM: A Jump for Jazz
[FINAL Edition]
The Washington Post (pre-1997 Fulltext) - Washington, D.C.
Author: Yorke, Jeffrey
Date: Jan 17, 1995
Start Page: c.07
Section: STYLE

Some things never change, and Washington's appetite for contemporary jazz appears to be one of them. Case in point: WJZW-FM (105.9), a "smooth jazz" outlet that debuted Sept. 30, has rocketed into the Top 5 among adults.

According to the Arbitron fall survey, the Viacom Broadcasting-owned station more than doubled its overall share of listeners ages 25 to 54, jumping to a 4.7 share compared with summer's 2.0. And while the cumulative weekly audience grew only slightly, time spent listening has more than doubled since the station switched from its classic rock format.

WJZW was designed to fill the void created in June 1993 when "Jazzy 100" was sold and converted to oldies WBIG-FM (100.3). But the much-heralded "Jazzy" reached only a 4.5 share among adults at the height of its popularity - and that was after several years of building a following. So WJZW's 4.7 share right out of the starting gate has station management euphoric.

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