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Coming to a PBS station near you - perhaps as soon as the presidential inauguration - a brand-new PBS logo, the network's first such on-air change in four years ... The total package - which includes animated break elements and background color palettes that will allow the stations to improvise - cost PBS "a bargain-basement $156,800," according to Carole Feld, PBS vice president of advertising and promotion ... Why is ABC going up against NBC's "Sunday Today" and the CBS entry? "There's a bigger pie to be developed there, and we plan to take a bigger slice of it," said [Jack Reilly], who has the weekday GMA back on top after a strong challenge earlier this year from the "Today" show ...
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