[Jan Miner] would always be Madge. Audiences attending plays in which she was cast would gasp -- "Madge!" -- when she walked on stage. A&W root beer once persuaded her in 1991 to moonlight as Madge for an ironic ad campaign that had her soaking her hand in a mug of root beer. She was a soaker, soaking in it on cue. She told the Boston Globe in 1987 that she was lucky to have been Madge, that landing a role in a commercial is like a "present from heaven for actors. Did you know that only 10 percent of all actors earn over $10,000 a year?"

She recognized and enjoyed the permanent spot Madge reserved for her in TV pop-cultdom, in addition to the royalty payments. She was one of those few Americans who make the ultimate sacrifice of likeness and personality to become unforgettable commercial mascots; consequently she would never walk through an airport again without hearing "You're soaking in it." (International airports, too: To Germans, Madge was called Tilly. The French knew her as Francoise. Miner read Madge's lines phonetically in different languages.)