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In Margarita Tiff, Cooler Heads Find Common Ground
[FINAL Edition]
The Washington Post (pre-1997 Fulltext) - Washington, D.C.
Author: Martha M. Hamilton
Date: Apr 10, 1996
Start Page: F.01
Section: FINANCIAL
Text Word Count: 385

Heublein, the producer and marketer of Jose Cuervo tequila, had sued both Gallo and the Seagram Beverage Co. over their marketing of "margarita-flavored" wine and malt coolers, claiming that consumers were misled into believing the drinks actually contained tequila.

Seagram agreed in January and Gallo -- maker of Bartles & Jaymes coolers -- agreed last week to redesign the packaging of their drinks to make the word "margarita" less prominent and the words "wine" and "malt" more so, according to Heublein.

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