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Belly up to the Web bar for new taste of beer.com ; Interbrew site aims to satisfy online thirst
[1 Edition]
Toronto Star - Toronto, Ont.
Author: Perry, Ann
Date: Oct 13, 1999
Start Page: 1
Section: BUSINESS
Abstract (Document Summary)

According to beer.com president Rocco Rossi, the Web site is aimed at promoting "the beer lifestyle" and seeks "to truly bring the beer community and beer experience online."

Aimed primarily at 19- to 35-year-olds, beer.com tries to invest the often solitary activity of surfing the Internet with the social aspects of beer drinking.

Rossi said that over a billion bottles, cans, and cases of Interbrew-owned brands will display the beer.com label over the next year in marketing programs.

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