Pros-Tect is what [Louis Hochman] wants to call the ultimate male granola bar - a nutriceutical concoction of every vitamin, mineral and herb thought to have a positive effect on the performance of the prostate gland.

Significantly, [Jack Barkin] found few apparent side effects or interactions from Pros-Tect's "kitchen sink" approach to alternative prostate remedies.

KEN FAUGHT / TORONTO STAR / DIFFERENT PACKAGES: Louis Hochman shows off two versions of his prostate bar. It's called Herbal Bars for Men in Canada, to comply with the law here. In the Unted States, it's called Pros-Tect.; KEN FAUGHT / TORONTO STAR / COMPETING BRANDS: Other companies already offer three or four prostate "remedies" combined in over-the-counter pills that suggest they benefit the gland.