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Document
 HOG WILD; U of T professor Brendan Calder is one of the legions of baby boomers who have helped to ensure the success of the Harley- Davidson brand name, not to mention its bottom line. By Sharda Prashad
[ONT Edition]
Toronto Star
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Toronto, Ont.
This "bad boy" image started when fighter pilots returning from World War II started the Hell's Angels and required all members to ride a Harley. It was reinforced when a young Elvis Presley posed with a Harley in 1956 and movies such as The Wild One, Captain America and Easy Rider featured rebels riding motorcycles. Harley has also succeeded because it is an "extremely disciplined company," says Harold Lenfesty, a 27-year veteran of Harley, who left the company in 1997 after serving as president and CEO of Harley-Davidson Canada and group managing director for Europe. The original incubator for Harley-Davidson was a 10-by-15-foot shed in Milwaukee where two friends, Arthur Davidson and William S. Harley, built a three-horsepower, single-cylinder-engine motorcycle in 1903. Two other Davidson brothers joined the company and by 1920 Harley-Davidson had become the largest motorcycle manufacturer in the world, with sales in more than 67 countries. Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.
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