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Tourism ad drives home its point
[CITY Edition]
St. Petersburg Times - St. Petersburg, Fla.
Author: Moss, Bill
Date: Jan 27, 1988
Start Page: 3.1.1.3
Section: CLEARWATER TIMES; NORTH PINELLAS TIMES; LARGO-SEMINOLE TIMES; CITY TIMES AND INDEPENDENT
Abstract (Document Summary)

The brightly colored advertisement, part of a $1.1-million campaign to lure spring and summer tourists to the Pinellas beaches, shows a family of four on a water tricycle. Family Circle, Good Housekeeping, Reader's Digest and other magazines will run the ad with the traffic jam headline, the ad company says.

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