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Liquidmetal braves harsh IPO waters
[SOUTH PINELLAS Edition]
St. Petersburg Times - St. Petersburg, Fla.
Author: SCOTT BARANCIK
Date: Nov 24, 2001
Start Page: 1.E
Section: BUSINESS
Text Word Count: 701
Abstract (Document Summary)

Less than two months ago, Liquidmetal took a U-turn by deciding to close or sell Liquidmetal Golf, a retail subsidiary that sold $595 drivers and accounted for 62 percent of total revenues in 2000. The money-losing unit left the company with a net loss and substantial debt.

There are other issues. The company has no experience in manufacturing. The process of identifying potential customers, convincing them to try Liquidmetal's alloy, creating a prototype, and setting up a production line will take time and lots of money. Potential competitors are working to create similarly tough alloys. And Liquidmetal's signature product - a mix of zirconium, titanium, copper, nickel and beryllium - is far more expensive than steel or titanium.

Moreover, Liquidmetal said it has plenty of other markets to exploit. Last month, for example, it signed a two-year deal to create tougher-than-plastic cell phone casings for Samsung at Liquidmetal's new South Korea plant. Similar casings could be made for PDAs and other personal technologies, as well.

Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.
Buy Complete Document: AbstractAbstract Full Text Full Text

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