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CHAMS DRESSES UP SINGER FOR VIDEO, ADS
[SUN-SENTINEL Edition]
Sun Sentinel - Fort Lauderdale
Author: Special to the News and Sun-Sentinel
Date: Dec 13, 1985
Start Page: 26.S
Section: FEATURES SHOWTIME
Abstract (Document Summary)

MTV on Nov. 21 for the first time aired Love Grammar, a rock video by John Parr, the Atlantic Records star known for his hit single St. Elmo's Fire. The video features footage of Parr in concert, spliced with cuts of his girlfriend modeling sportswear designed by Chams de Baron, which, not coincidentally, sponsored the video. The Chams logo was removed from the tape, but a 30-second commercial and an identical video, to be distributed to cable and affiliate stations, flashes the logo prominently and often.

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