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NEW NICKELODEON BRAND MAKES THE TWEEN SCENE
New York Post - New York, N.Y.
Author: JENNIFER GOULD KEIL
Date: Jun 9, 2004
Start Page: 031
Section: Business
Abstract (Document Summary)

At this week's Licensing Show in New York, Nickelodeon launched everGirl, a "lifestyle brand" for tweens -kids between 8 and 13 - that integrates a Web site, pop music and a customized line of apparel and accessories available at Kohl's.

Nickelodeon's brand will try and get tweens to identify with a computer tween that fits their lifestyle -from trendy to sporty, sort of like the Spice Girls.

- Tweens in Nickelodeon's everGirl line. - DIC's Troltz - MGA's [Bratz]

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