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TELEVISION; Univision's new image is star of the party
Los Angeles Times - Los Angeles, Calif.
Subjects: United States; Planning; Broadcasting & telecommunications industry
Author: James, Meg
Date: May 17, 2007
Start Page: C.1
Section: Business; Part C; Business Desk
Abstract (Document Summary)

In his presentation, [Joe Uva] made it known that Univision's real stars are its advertisers and passionate fans. Univision gave trophies to advertisers whose commercials were voted the best by the company's online audience, with awards going to Ford Motor Co., the Subway sandwich chain and Allstate Corp.

In addition, 14 devoted Univision viewers were flown to New York for the week. They sat on stage and gushed over such Univision stars as Don Francisco [whose real name is Mario Kreutzberger] and news anchor Jorge Ramos. They also met actress-singer Jennifer Lopez, who is producing and writing a telenovela for Univision, and were serenaded by her husband, Latin singing sensation Marc Anthony.

After Wednesday's presentation, Saban buttonholed Televisa's top business executive in the hall behind the stage. "See, we are getting along," he said. "[Haim Saban] and Televisa -- we're not fighting."

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