ARCHIVES Search | Login | Search Tips | FAQ | Pricing | About the Archive | Terms
ProQuest is no longer the archive provider for Los Angeles Times. Please visit their web site to view their new archive. If you have previously purchased articles, you may log in to view them. If you have an active article plan, you may log in and continue to use it.
Document
Search
Saved
Saved
Help
Start a New Search
Buy Complete Document: AbstractAbstract Full Text Full Text
For That '60s and '70s Music, Call Now; Operators will be standing by as Universal tries infomercials to sell oldies to baby boomers.
[HOME EDITION]
Los Angeles Times - Los Angeles, Calif.
Subjects: Infomercials; Baby boomers; Target markets; Musical recordings; Marketing
Author: Duhigg, Charles
Date: Sep 30, 2005
Start Page: C.1
Section: Business; Part C; Business Desk
Abstract (Document Summary)

Universal's attempt to hawk music by keeping operators standing by is a direct response to large retailers such as Wal-Mart Stores Inc. and Circuit City Stores Inc., which focus almost exclusively on current releases, not past hits. As more and more of the nation's music is sold at such big-box retailers, Universal executives say, classics are getting overlooked.

"The catalogs of Motown and the soul '70s and rock 'n' roll '60s are disappearing from retail shelves," said Ira Pittelman, who will head Universal's new division. "TV is the best way to talk to that audience now."

It has proved to be successful. Before coming to Universal, Pittelman ran Heartland Music, which sold more than 100 million CDs, cassettes and vinyl albums through television infomercials in partnership with Time Life Inc.

Buy Complete Document: AbstractAbstract Full Text Full Text

Most Viewed Articles  (Updated Daily)