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The taste of success; With its first boutique, Juicy Couture sets out to make the world more casual.
[HOME EDITION]
Los Angeles Times - Los Angeles, Calif.
Subjects: Fashion; Clothing; Designers; Retail stores
Author: Moore, Booth
Date: Nov 23, 2004
Start Page: E.1
Section: Calendar; Part E; Calendar Desk
Abstract (Document Summary)

For Pamela Skaist-Levy and Gela Taylor, the duo behind Juicy Couture, success wasn't achieved by inventing the sexy tracksuit, now a wardrobe classic in the same league as the little black dress. It wasn't achieved by dressing all of Hollywood, or by selling their company to Liz Claiborne Inc. last year for an undisclosed multimillion-dollar sum. It wasn't even achieved by opening their first boutique last weekend at the Caesars Palace Forum Shops, and chartering three planes to fly celebs here to help celebrate.

Poster girls for L.A.'s singular casual luxury look and fashion icons in their own right, Taylor, 43, wears jeans cut off to the top of high black suede boots, Juicy Couture tube socks and a fur coat, while Skaist-Levy, 41, sports the same jeans with black stilettos and a Chanel tweed jacket. Both women are tiny, with long manes and crocodile Hermes Birkin bags.

FIRST: Juicy tops line shelves. The line started in 1994 with upscale T-shirts.; PHOTOGRAPHER: Lawrence K. Ho Los Angeles Times; BEST BET: Gela Taylor, left, and Pamela Skaist- Levy celebrate the opening of their Juicy Couture boutique in Caesars Palace in Las Vegas.; PHOTOGRAPHER: Lawrence K. Ho Los Angeles Times; CASUAL: Denim and T-shirts are part of the expanding line.; PHOTOGRAPHER: Photographs by Lawrence K. Ho Los Angeles Times; OFFERINGS: The Juicy store carries trademark tracksuits as well as Vegas-themed items.; PHOTOGRAPHER: Photographs by Lawrence K. Ho Los Angeles Times

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