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Buy Complete Document: AbstractAbstract Full Text Full Text
Who's the boss: you or your BlackBerry?; You wonder how you ever got along without your gadgets. But the attempt to be productive -- constantly -- may take a physiological toll.
[HOME EDITION]
Los Angeles Times - Los Angeles, Calif.
Author: Gilden, James
Date: Sep 14, 2004
Start Page: S.8
Section: Travel; Part S; Features Desk
Abstract (Document Summary)

Research conducted for Research in Motion, the Toronto-based manufacturer of the BlackBerry, found that the average user "recovers" about an hour of downtime every day by using the BlackBerry.

"What we see is the use of BlackBerry absolutely mirrors the user's personality and habits," said Mark Guibert vice president of corporate marketing at RIM. "Individuals who are Type As, that are very driven, who want instant communication, that's how they use the device. Others choose a more casual way, using the BlackBerry so they don't need to log in via their PC to check their e-mail."

Whether you're frenzied or just fretful about what's going on while you're away, the BlackBerry is one of the hottest "I don't know how I ever did my job without it" gadgets on the market. Just how hot is hottest? The total number of BlackBerry subscribers increased in the second quarter of 2004 from the previous quarter by about 270,000 to 1.34 million subscribers. That's a 25% increase in just three months.

Buy Complete Document: AbstractAbstract Full Text Full Text

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