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O.C. Business Plus; HEARD ON THE BEAT / RETAIL; Pink Dot Dumps Its Funky Beetle
[Orange County Edition]
Los Angeles Times - Los Angeles, Calif.
Author: Earnest, Leslie
Date: Jul 7, 1999
Start Page: 3
Section: Business; PART- C; Financial Desk
Abstract (Document Summary)

The Pink Dot grocery delivery service will roll into Orange County on July 29, but without its signature polka-dotted, propeller-topped Volkswagen Beetle and its "wind-up" key.

Market tests revealed that Orange County residents want their purchases delivered in "more low-profile" vehicles, spokeswoman Cinnia Finfer said.

"Our focus groups showed that Orange County's target customer doesn't care for Pinkymobiles," Finfer said. "You've got to give what your customer wants."

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