ARCHIVES Search | Login | Search Tips | FAQ | Pricing | About the Archive | Terms
Document
Search
Saved
Saved
Help
Start a New Search
Buy Complete Document: AbstractAbstract Full Text Full Text
ADVERTISING & MARKETING; Former Coca-Cola Exec Joins Launch Media's Board
[Home Edition]
Los Angeles Times - Los Angeles, Calif.
Subjects: Interactive media; Boards of directors; Appointments & personnel changes
Author: Johnson, Greg
Date: Aug 6, 1998
Start Page: 6
Section: Business; PART-D; Financial Desk
Abstract (Document Summary)

Former Coca-Cola Co. marketing chief Sergio Zyman has joined the board of directors at Launch Media Inc., a Santa Monica-based new media company. Zyman, 53, is credited with helping to turn Coke into a dominant worldwide brand and building Sprite into one of the Atlanta-based company's most successful beverage lines.

"Sergio did some tremendous work at Coke in the early '90s in terms of brand positioning and brand building," said John Sicher, publisher of Beverage Digest, a Bedford Hills, N.Y.-based soft drink industry newsletter. "It's going to be interesting to watch as he tackles this new challenge."

Buy Complete Document: AbstractAbstract Full Text Full Text

Most Viewed Articles  (Updated Daily)