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Radio; Like Night and Day; More often than not, big ratings in the evening don't translate to the morning.
[Home Edition]
Los Angeles Times - Los Angeles, Calif.
Subjects: Radio stations; Ratings & rankings
Author: Michaelson, Judith
Date: May 14, 1998
Start Page: 30
Section: Calendar; PART-F; Entertainment Desk
Abstract (Document Summary)

Mexican regional music station KSCA-FM (101.9), with deejay Renan Almendarez Coello, is first in the morning with an average quarter-hour audience of 180,500, but the station ranks 10th in the afternoon. At the opposite end of the seesaw, hip-hop music station KPWR-FM (105.9), popular with the teen crowd who tune in after school, is first in the afternoon, with an average of 94,700 listeners tuned to the Baka Boyz. But the station ranks 10th in the morning.

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