Hundreds of excited eyes and death-grip fists aim the other way, at a booth that hangs high above the floor at this Hollywood Boulevard hot spot. That's where Keoki, a slight man who wears spiked wristbands and enough silver to start his own pawnshop, plays his music.
"Deejays are the public figures and the celebrities because the dance scene is so anti-artist-oriented," says techno musician Moby, who deejays on the side. "You couldn't name five people who make this music . . . so club fans associate their good time with the deejay."
Far from a humble pastime, the male-dominated deejay industry is growing. Instead of begging Mom and Dad to buy them Les Paul guitars for their birthdays, many kids in Japan lust after a set of Technics turntables, notes author Karl Taro Greenfeld. In the United States, deejay shops often report shortages of the $550 Technics SL 1200 MKII-the deejay standard. And Technics says there are 6 million amateur deejays in America.