"No one ever calls the government of those days the Petain government or even the government in Vichy," said Mayor Jacques Lacarin in his offices in the city hall recently. "They simply call it Vichy. We spend millions of dollars to advertise the city as a wonderful place to come and stay, and people have this wrong impression of it from history. And do you know there was not a single Vichysoisse in the government of Vichy?"
Vichy tries to ignore this history. "The world may think of the Petain state when they hear of Vichy," said [Jacques Chambriard], the local reporter, "but you cannot see anything about it here. There is not a sign anywhere."
The Perrier mineral water company, which now controls the Compagnie Fermiere de Vichy, is convinced that it must attract a younger, sportier, healthier crowd to Vichy. The motto of its new publicity campaign is "Vichy Peps Me Up." Curistes have always come to Vichy for a little pep. Yet the tone of the new slogan, especially now that it is emblazoned in bright green letters on white sweat shirts, would probably sound a little slangy and out of place to the courtly clients of Vichy's bygone age.