ARCHIVES Search | Login | Search Tips | FAQ | Pricing | About the Archive | Terms
ProQuest is no longer the archive provider for Los Angeles Times. Please visit their web site to view their new archive. If you have previously purchased articles, you may log in to view them. If you have an active article plan, you may log in and continue to use it.
Start a New Search
Buy Complete Document: AbstractAbstract Full Text Full Text
Pepsi Gets Jump on Rival, Unveils New Coke Abroad
[Home Edition]
Los Angeles Times (pre-1997 Fulltext) - Los Angeles, Calif.
Author: Meisler, Stanley||||||SHIVER, JUBE, Jr
Date: Aug 21, 1985
Start Page: 1
Section: Business; 4; Financial Desk
Abstract (Document Summary)

Meanwhile, back in the United States, Coca-Cola claimed that Pepsi has been selling "New Pepsi," a less-sweet version of regular Pepsi, in some overseas markets. Coke officials released a photograph showing a Pepsi can with "New" atop the familiar round Pepsi logo. A band across the lower portion of the can says "Join the Pepsi Challenge!"

Last year in France, Coca-Cola sold 55 million gallons while Pepsi sold 8 million, Pepsi officials say, although neither drink fares well against wine, the preferred beverage in France. In Latin America, the disparity is even more pronounced, with Coke's market share near 50% in Mexico and Brazil and Pepsi's less than 10%, experts say.

In early July, under pressure from die-hard Coke fans and only weeks after it had shipped new Coke to U.S. stores, Coca-Cola brought back its original formula as "Coca-Cola Classic," to be sold alongside the new Coke. Once again, Pepsi officials publicly ribbed Coke, at one point saying: "What does surprise us is that they are bothering to keep this new Coke on the shelves at all."

Buy Complete Document: AbstractAbstract Full Text Full Text

Most Viewed Articles  (Updated Daily)