"Because he goes too far, even for Hollywood standards," said one executive at Universal, which reportedly thought about making an offer to [Howard Stern]. (He asked to remain anonymous, fearing he would incur Stern's wrath.)
Before the special, New Line Cinema had dropped a deal to produce the film "The Adventures of Fartman"-a fictional avenging angel familiar to Stern's radio fans. That deal blew out over disputes regarding content and merchandising rights. New Line wanted a PG-rated film, Stern wanted an R-rating. New Line wanted to be sole seller of the movie T-shirts, Stern wanted his radio stations to hawk them as well.
"I've been a Howard Stern fan since his WNBC (a New York radio station) days and I was one of the ones at New Line who sought him out," says Mike DeLuca, president of New Line Cinema production. At one point, DeLuca said, the independent production company toyed with a Howard-Stern-Meets-"The Player" idea, but squelched the notion as too pretentious. Then New Line decided to latch onto a project with the Fartman character Stern played at the 1992 MTV Video Music Awards.