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PACIFIC REPORT Japanese Media Try to Export Coverage
[Home Edition]
Los Angeles Times (pre-1997 Fulltext) - Los Angeles, Calif.
Author: Watanabe, Teresa
Date: May 6, 1991
Start Page: 1
Section: Business; PART-D; Financial Desk
Abstract (Document Summary)

In recent months, firms ranging from the Japan Broadcasting Corp. (NHK) and Fujisankei Communications to the Nihon Keizai Shimbun and the Japan Times have launched efforts to expand their English-language broadcasts and newspapers in the United States and elsewhere. Most cite a growing need to tell the Japanese side of the story amid escalating U.S.-Japan trade and political frictions.

Internationally, [Keiji Shima] has promoted an array of projects. They include the Global News Network, which will be capitalized at an estimated $1 billion. Its "Asia Now" news program is aimed at rectifying what NHK says is inadequate and sometimes inaccurate coverage of the region. A recent show reported on Japanese victims of gas poisoning, Malaysia's Muslim opposition to the United States-led effort against Iraq and a profile of a Shanghai entrepreneur.

PHOTO: COLOR, (Orange County Edition) [Toshiaki Ogasawara], chairman and publisher of Japan Times, and Philip Laforge, general manager, with Japan Times' weekly international edition. / DAVID MURONAKA / Los Angeles Times; PHOTO: COLOR, (Orange County Edition) [Yoshiaki Hidaka] of NHK: "We need the flavor of news from Tokyo, London, Beijing, Moscow." / Los Angeles Times; TABLE: JAPANESE NEWS EXPANSION, Los Angeles Times

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