"They're usually your serious racer. We're not a bike that the first-time person buys," said John Parker, who founded the Agoura Hills firm in 1985 with partners Chris Herting, Frank Wadelton and Lloyd Taber.
Frank Wadelton inspects a weld on a frame of a bicycle described as for the "serious racer." / LARRY BESSEL / Los Angeles Times; Chris Herting, above, eyeballs the fit of a part in a jig. Below, Yeti Cycles employee Rob Rupe tests one of the firm's "Ultimate" models.