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Mad About Madonna PepsiCo Backs Use of Video in Ad Campaign
[Home Edition]
Los Angeles Times (pre-1997 Fulltext) - Los Angeles, Calif.
Author: Hochman, Steve
Date: Mar 8, 1989
Start Page: 1
Section: Calendar; 6; Entertainment Desk
Abstract (Document Summary)

The Reuters news agency had reported Monday that Pepsi was withdrawing the ad, and quoted Pepsi spokeswoman Becky Madeira as saying that the [Madonna] video "could be misinterpreted by a lot of people to be offensive" and that the company would "not advertise on any program that carries the . . . video."

A weekend wire service story said protests from a small Catholic organization in Italy prompted Italian state television network RAI and Madonna's Italian record company, WEA, not to air the video in Italy. But on Monday, Liz Rosenberg, a spokeswoman for Warner Bros. Records in the United States, said that was not the case and that the video had been shown to Italian broadcasters who found no reason not to air it. According to Rosenberg, the clip would begin airing in Italy within two weeks.

Two lines in a Wednesday news report on the controversy surrounding pop singer Madonna's "Like a Prayer" video were inadvertently dropped from a paragraph, which resulted in an inaccurate statement from a PepsiCo spokesman that it had withdrawn its Madonna ads. The paragraph, which dealt with conflicting news reports about the soft drink company's support of the singer since the video's premiere last Friday, should have read that those reports were incorrect. **** END OF CORRECTION ********************************************

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