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MEDIA POLITICS Regional Advertising Proves Tough on Dukakis
[Home Edition]
Los Angeles Times (pre-1997 Fulltext) - Los Angeles, Calif.
Author: Rosenstiel, Thomas B
Date: Oct 28, 1988
Start Page: 16
Section: 1; National Desk
Abstract (Document Summary)

-The Committee for the Presidency says it has raised at least $300,000 to run ads in California and elsewhere featuring Donna Cuomo, whose brother [Willie Horton] killed, and Cliff Barnes, whose girlfriend was raped and who himself was tortured by Horton. "Mike Dukakis and Willie Horton changed our lives forever," Barnes says in two of the ads, powerfully emotional appeals that make it sound as if Dukakis personally freed Horton for that fateful weekend.

The ads charge that Dukakis is opposed to private ownership of firearms, based on a statement NRA supporters said Dukakis made in a private meeting they attended. The Dukakis campaign threatened to sue for libel those stations airing the ads. The lobby group this week in turn filed suit seeking an injunction against the campaign, claiming that in Texas alone 140 radio stations had been bullied into discontinuing the ads.

-Both camps also are running Spanish-language ad campaigns airing on television and radio in states such as Texas, California and New Mexico. Dukakis' ads take advantage of his fluency in Spanish. [George Bush]'s two ads, one in English, one in Spanish, feature his Latino daughter-in-law, Columba, offering a testimonial to the vice president's cultural sensitivity, and they conclude with Bush, surrounded by Columba's children, saying: "I'll be answering to my grandchildren, not just to history."

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