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MTV Turning Video Rock Into Gold
Exclusivity Deals Could Dampen Its New Competition Incomplete Source
Los Angeles Times (1923-Current File) - Los Angeles, Calif.
Date: Aug 26, 1984
Start Page: OC_C1
Pages: 1
Section: Orange County
Abstract (Document Summary)

When Warner Amex Satellite Entertainment Co. launched MTV, Music Television, on Aug. 4, 1981, even some Warner Amex executives doubted that the company would ever see a return on its initial $20-million investment.

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