The jurors determined that Glendale-based Nestle should have paid [Russell Christoff] $330,000 for the use of his likeness. They also voted to hand Christoff damages equal to 5% of the profit from Taster's Choice sales during the six-year period, or $15.3 million.

Earlier, when the two sides were in pretrial mediation, Nestle took a more curious position, said Christoff and his two lawyers: The company wouldn't even acknowledge that it was Christoff on the Taster's Choice label.

PLAINTIFF: Model Russell Christoff had posed for Nestle.; COFFEE MUG: Russell Christoff's photo appeared on Taster's Choice labels for years.