"We followed the rules," said studio spokesman Harry Anderson. Paramount is paying for 24-hour security for the Hollywood sign during the promotion, he said. It paid a $27,000 city fee, he said, and is contributing another $27,000 to Rebuild L.A.

[Chuck Welch] and his neighbors vow that they will continue to fight the addition to the sign and plan to picket the Paramount news conference this morning. Meanwhile, the neighborhood is adorned with signs and banners reading "Stop the Hollywood Sign Prostitution."

Neighbors tried but failed last month to obtain a temporary restraining order blocking the promotion. A hearing on how the sign can be used is scheduled for Wednesday in Los Angeles Superior Court, Welch said. He has a clear view of the Hollywood sign from the gazebo behind his home. He said he watched a construction helicopter install the cartoon piece by piece on Friday. He describes it as a female figure in a "short-short-short skirt" and denounces it as "a classless, sexist symbol."