[Steve Gilula], now 44, and Meyer, 46, were both fresh out of college when they met in the film-buying department at United Artists Theaters in San Francisco during the early 1970s. After a brief period working for a small film company, Gilula in 1974 teamed up with [Kim Jorgensen] to run the Nuart. Meyer became involved in programming the UC Theater in Berkeley, which was another early Landmark property.
Meyer spent much of his time screening new movies and traveling to film festivals. But he and the other principals realized that a slate of old movies wasn't enough for a single screen like the Nuart. They needed a gimmick. So, in addition to reviving movies ranging from "Casablanca" to "A Clockwork Orange," the Nuart-like some other art theaters around the country-began offering midnight screenings of fringe cinema, including films by [John Waters], [David Lynch] and others.
PHOTO: Moviegoers Paul Agreessens and Majka Shephard, far left, catch up on their reading in line. Above, a recent midnight screening prompted a long line to form. Projectionist Chris Page, left, replaces a reel of the film "Red." First-time visitors to the Nuart's midnight showing of "The Rocky Horror Picture Show," below, have the letter V (for virgin) written on their faces. Christina Williams of North Hollywood, below left, arrives in costume for a Nuart showing of "Rocky Horror." / Francine Orr / For The Times; PHOTO: Single screens "are the dinosaurs of exhibition," says [Bob Laemmle] of the Laemmle Theatre chain.; PHOTO: COLOR, On the Cover: The Nuart's marquee notes 20 years of unique programming. / FRANCINE ORR / For The Times; PHOTO: The Single-Screen Nuart Theater Defies the Odds, Attracting Punkers and `Film Geeks' Alike to Offbeat Fare Like `Eraserhead'