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Designing woman
[Daily Edition]
Jerusalem Post - Jerusalem
Author: Arfa, Orit
Date: Feb 20, 2007
Start Page: 24
Section: Arts
Abstract (Document Summary)

[Gottlieb]'s rags to riches story is already the stuff of Israeli fashion history lore. Born in Hungary, Gottlieb came to Israel on ship after World War II with her late husband, Armin, a raincoat maker by profession. With no use for raincoats in the Mediterranean heat, the seamstress Gottlieb began to make swimsuits in their small Jaffa flat with her sewing machine. Gottlieb defines "taste" as their greatest, initial capital.

Gottlieb would rather not discuss the widely- publicized, painful, and friction-filled sale of Gottex to the holding company, Africa-Israel Investments 10 years ago. That Gottlieb wasn't invited to Gottex's jubilee anniversary celebration last year speaks itself for the soured relations between the old and new owners. Today Gottlieb is, after all, Gottex's competitor.

"She's a legend," relates Tamara Lew Wik, brand manager for Macro. "When you say 'Mrs. Gottlieb', anyone in the swimwear business is still excited that she still has vision and talent." Gottlieb visits the Macro studio weekly to develop her original ideas together with a team of designers assigned specifically to the brand. Gottlieb travels yearly to European fashion shows to stay current. Currently, they are preparing the 2008 collection, which will be sold in department stories and boutique shops across Europe, Russia, and the US, including Bloomingdale's and Neiman Marcus, past Gottex clients.

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