Although the traditions associated with Tu Be'av have passed into historical legend, the day, which begins tonight, continues to symbolize love - though not necessarily in the most romantic sense. Advertisements for various Tu Be'av events carry a less than subtle hint of carnal desire interspersed with frenetic fun.

Gershon Bram's snug-fitting little white tank dress is a multipurpose outfit which can be spruced up or toned down to suit any occasion. The end-of-season price is only NIS 190. For even better bargains, Bram has a surplus and seconds store - Gershon Bram Bis at 282 Dizengoff Street - where prices are lower than at his other outlets.