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Micropublishing: Helping Your Community Tell Its Stories
Online - Medford
Subjects: United States; Publishing industry; Marketing; Communications & information management
Author: Crawford, Walt
Date: Jan/Feb 2012
Start Page: 39
Pages: 4
Abstract (Document Summary)

Micropublishing uses print-on-demand (PoD) fulfillment services to publish books that may serve niches from one to 500 copies, by producing books individually as they are needed. That definition identifies one of three major developments that make such ultra niche books not only realistic but also cheap and relatively easy. Lulu Enterprises Inc and CreateSpace, a division of Amazon, offer PoD fulfillment services, requiring zero upfront capital to initiate a new book and producing each copy as it's ordered. The second development is the growing sophistication of Microsoft Word's layout and typographic tools and the growing body of first-rate typefaces available on all Windows and OS X computers. The third development comes in two related parts: a high-quality general-purpose book template for Word, and a book showing how to use that template to produce a polished book in Word-with no additional. Libraries should get involved with micropublishing because it's a great fit with their mission and a new niche that should improve their community standing.

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