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From Perceptions to Strategies
Online - Medford
Subjects: United States; Communications & information management
Author: Fichter, Darlene||||||Wisniewski, Jeff
Date: Jul/Aug 2011
Start Page: 54
Pages: 4
Section: control-shift
Abstract (Document Summary)

OCLC has done it again. It's taken an in-depth look at perceptions of libraries and use of information resources and other technologies in its report, "Perceptions of Libraries, 2010: Context and Community." Important take-aways from this report can help library managers, Webmasters, content developers, virtual branch heads, and library online presence managers forge strategies for their online presence and services. The report shows a huge spike in the use of ask-an-expert sites. In the case of American seniors, 32% use online ask-an-expert sites, a 300% increase from 5 years ago. When asked if they ever used the library Web site, college students were the most likely to use the Web site at 57%, while the overall rate of use was only 33%. OCLC's 2010 report identified a number of areas where libraries need to do a better job, but it's not all doom and gloom. There's a lot to feel good about in these findings.

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