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blekko: A New Search Approach
Online - Medford
Subjects: United States; Internet services industry
Author: Notess, Greg R
Date: Mar/Apr 2011
Start Page: 45
Pages: 3
Section: on the net
Abstract (Document Summary)

Blekko offers a different approach to Web search by offering slashtags and many options for the data-hungry searcher. The use of slashtags, user input, and open ranking statistics all make blekko a significant information resource. Speaking of links, there is also a /links slashtag, one of the many data and command slashtags. While blekko uses the slashtag for many of its functions, it does not always require the searcher to manually enter the slashtag. When exploring blekko, be sure to mouse over or click on links and icons, especially when you are not sure what they might do. Beyond a data-rich search environment, blekko has been exploring other new approaches to search, including the automatic application of slashtags and entering into the social graph of Pacebook.

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