Business research is more complex than ever, and simplification doesn't seem to be in the future. Even with the requisite knowledge of relevant information resources, time pressure can lead researchers to miss a step in their research processes. In The Checklist Manifesto: How to Get Things Right, Atul Gawande makes the case for a checklist approach, not only in his own field of medicine but also in others. Checklists are written guides that include key steps for complex procedures. From a business research viewpoint, the author was particularly intrigued by Gawande's depiction of what might be on an investor's checklist. First on the author's checklist for private company research would be to determine if this is a real company, a hobby masquerading as a company, or a sham company created to swindle people. Because private companies don't have to file financial reports, at least in most countries, locating financial data is exceedingly difficult.
Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.