Information diffraction is a term the author likes to apply to what has happened with business information, especially over the last decade. Information channels that were once solid have splintered and redirected into seemingly countless other channels that can vary wildly in both form and substance. Businesses of all shapes and sizes are grappling today with finding the best ways to reassemble the critical but diffracted information pieces and provide them to their employees. Their goal is to make sure their employees have strong information and current awareness foundations, plus easy access to the resources they need to make informed business decisions and maintain their competitive edge. This article looks at how three different businesses -- a mid-size law firm, a major pharmaceutical company, and a global financial services company -- are successfully using technology to address the challenges created by information diffraction. It also addresses some information market trends from the perspective of an information professional working for a major information aggregator.
Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.