HARO stands for Help a Reporter Out, and it's the brainchild of Peter Shankman. Before HARO, reporters may have turned to their librarians, who would use standard database tricks to uncover experts. More likely, reporters would have asked their friends, family, and possibly stray people they met on the street for a recommendation. Or they would have trolled the Internet, in the vain hope that a search on their topic coupled with words such as expert or guru would suddenly reveal an interview candidate. Association of Independent Information Professionals past-president, Ed Vawter, said that Shankman embodies the entrepreneurial spirit that befits the Roger Summit Award winner. His Help a Reporter Out has been a tremendous success and shows his grasp of what the Web can be used for. HARO is free to journalists and to sources. The opportunity to inject librarian quotes into articles is another potential HARO benefit.
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