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Social Media Metrics and Corporate Transparency
Online - Medford
Subjects: United States; Telecommunications systems & Internet communications; Financial services industry
Author: Bonsón, Enrique||||||Flores, Francisco
Date: Jul/Aug 2010
Start Page: 23
Pages: 3
Abstract (Document Summary)

The concept of corporate dialogue in a Web-dominated world presents information professionals with a new situation regarding corporate information. Social media encourages corporate transparency. On the Web, companies can offer their various stakeholders the possibility of analyzing the information on its activities made public by the company. The term Web 2.0 dates from 2004, coined by Tim O'Reilly to refer to a second-generation Web that encouraged information sharing and reuse. In this context, the authors carried out an exploratory analysis of the use of social media by leading financial corporations. They consider the financial entities to be of special interest, given their high profile and role in the current economic situation. Hence, they analyzed the financial entities operating on the global scale. Eventually, the spread of these usage practices from the social media to the rest of the corporations, together with the growing relevance of these new channels, will lead to their utilization for distributing corporate information.

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