Companies dedicate significant amounts of manpower, dollars, and research collecting and maintaining the data that is the lifeblood of their business, and they are naturally protective of it. Professionals, students, and consumers alike readily rely on Web-based searches to find the information they need. They actively contribute to or develop content online. In business-to-business environments, the basic building blocks of client relationship management data are straightforward: contact data and company data. Using search engines, social networks, wikis, and data exchanges, users are able to connect with the information they are seeking.
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