It may be a well-worn expression, but "think globally, act locally" could have been the tagline for the second Global Information Industry Summit, organized by the Software & Information Industry Association September 5 to September 7 in Berlin. Today, a new culture is evolving that transcends international boundaries and that needs to be understood just as much as the differences among North American, European, and Asian cultures. This new culture is owned by what is described as the "Google generation," "iPod generation," or "Generation C" (Community generation). One major thread ran through the presentations: Successful businesses today are working with their customers to solve problems; they are not simply offering a uniform product with a take-it-or-leave-it attitude. One panel that addressed the use of new collaborative working tools revealed that many organizations are using Web 2.0 features to create communities.
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