It may sound like something out of a George Orwell novel -- cameras, printers, and other devices that embed information in documents including dates, times, serial numbers, and sometimes even your name. The connective thread between information tagged to files and the companies that scan the Web is copyright protection. Although the Copyright Clearance Center declined to comment about copyright issues, other organizations and companies clearly state that digital fingerprints, metatags, and digital watermarking are effective ways of monitoring copyright infringement. Large organizations are interested in this type of technology from a number of access points. Aside from the obvious interest from legal departments, editorial groups are curious about SEO (search engine optimization) information and how their content moves. Regarding privacy concerns, the average consumer should not think twice about digital fingerprinting as it relates to a company scanning files.
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