With global warming becoming a bigger concern throughout the world, many IT companies are taking steps to "green up" their operations. Though green initiatives are often associated with additional costs, these companies are discovering that what's good for the environment isn't necessarily bad for the budget. That's because of a sustainability concept known as the Triple Bottom Line, according to author Andrew Savitz. One of the simplest ways that companies can become greener without taking a financial hit is to reduce waste. Savitz also suggests that conference holders and other companies and organizations begin moving their operations online with videoconferencing programs. Technology companies should also get involved in the alternative-energy field, Savitz says. He reports that there is the potential for "huge growth" in this area, and companies that create technologies to facilitate the transition to solar and wind energy could stand to make a lot of money.
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