Most intranet Webmasters frequently hear stories about intranets that limp along or are dismal failures. Intranets might not be living up to their potential for many reasons. Before reaching the conclusion that users' reluctance to change is the root of problem, people should take a good look at the big picture. Buy-in and participation by senior management are critical success factors in widespread adoption of an intranet. Management buy-in sends a message that the intranet is the preferred vehicle for company communication. The role of key stakeholders is also critical. Without their participation, the intranet will be empty, lacking the content and services that employees need. Hand in hand with the need for a supportive organizational culture to foster a thriving intranet is the fact that the intranet has to deliver the goods. Creating an intranet that is well-used and valued by employees takes vision, hard work, and the willingness to listen to your users.
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