The ubiquity of the Internet has profoundly changed the way that most of the world's citizens publish, look for, and access information. Library Web sites changed with the times, evolving from online brochures to sites that offered direct services and content delivery. These sites were designed and redesigned to accommodate longer and longer lists of resources. Here are insights that relate directly to Web site usability while others focus on false assumptions about Web site development: 1. Users read less than you think. 2. Designers must make tough choices. 3. Users do not read directions or online help. 4. Users ignore Web site conventions at peril. 5. Usability testing takes less time than you think. 6. Text rules. 7. Facts are not enough. 8. Aesthetics matter. 9. Content is king of the mountain. No matter how hard a team works on the design and testing of the Web site, there is always room for improvement.
Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.